Better together

20 November 2009

Advertiser: Toyota Australia
Creative Agency: Saatchi & Saatchi

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Production Credits: Ne-o

Saatchi and Saatchi’s latest TV campaign for Toyota Australia features two choreographed dancers moving in perfect unison to demonstrate the benefits of Toyota’s Hybrid Synergy Drive (HSD) Engines. Shot in a single take by directors Ne-o at Stink London, the commercial shows two men reading the newspaper and working at their desk as though they are joined together. With four hands instead of two, their movements are far more efficient than if both men were moving solo.

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