Be Consumed

23 May 2013

Advertiser: South Australian Tourism Commission
Creative Agency: kwp! Advertising

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South Australian Tourism Commission  has launched a new campaign for the Barossa, featuring beautiful footage of the area backed by music from Nick Cave & The Bad Seeds.

The spot embodies the authenticity of the well-known wine region.

KWP! Creative Director, James Rickard said “Two things set this region apart from all other wine districts, the people and the dirt. It’s a very tight knit community of passionate wine and food artisans and their connection with the unique soil that combines to create such exceptional products. It’s that relationship we wanted to capture."

Creative Director: James Rickard
Creative Team: James Rickard, Michael Gagliardi
Production Company: Moth Projects

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