Creative Director: David Bell
Art Directors: Kevin MacNamara & Paul Critchley
Copywriters: Mike Boswell & Yu Ling Ong
Creative Director: David Bell
Art Directors: Kevin MacNamara & Paul Critchley
Copywriters: Mike Boswell & Yu Ling Ong
NRMA's new campaign uses babies as a metaphor for cars, playing on the idea that people refer to their cars as their "babies".
The campaign tagline says "Who else would you trust to look after your baby?"
The TVC kicked off on 30 May. Digital executions were rolled out today (8 June). Outdoor advertising will begin on 20 June, with ambient and local area marketing to follow.
