Executive creative director: Ben Coulson
Writer: Evan Roberts, Katie Britton
Connect Furniture, an online portal for furniture hunters, is set to enter the market with a multi-million dollar campaign starting with print advertising from 29 April.
The advertising features online Avatars shopping for furniture in Connect Furniture client stores, highlighting the fact that people can find the products they want online.
The print campaign, created by George Patterson Y&R Melbourne, will run across Better Homes & Gardens, Belle, House and Garden, Inside Out, Vogue Living, The Good Weekend and Sunday Magazine.
The campaign will also include online, outdoor and TV in the coming months.