$5 Monopoly Instant Scratchies

22 November 2011

Advertiser: SA Lotteries
Creative Agency: kwp! Advertising
Media Agency: MEC Adelaide

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SA Lotteries has launched an interactive competition using QR and Tapit technology which allows passers-by to tap their smartphone to enter.

The campaign is running on JCDecaux Highlight NFC-enabled panels. The creative was by kwp! Advertising, with MEC Adelaide coordinating.

The campaign is running across five locations in Adelaide's CBD, including Rundle Mall and Grenfell Street.

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