Rapp retains Audi advertising account

By Brendan Coyne | 30 October 2013

Rapp has held off Host and 303Lowe to retain the Audi creative account, AdNews understands.

The pitch, which did not affect media (held by MediaCom) or digital (held by Holler), kicked off in June before becoming a three-way scrap in August between the shortlisted agencies.

Audi is owned by Volkswagen Group. Volkswagen's creative business is globally aligned with DDB Group, Rapp's parent network.

The process was managed by TrinityP3.

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