Rapp on alert as Audi reviews creative account

By AdNews | 12 July 2013

Audi Australia is reviewing its advertising agency partnership. The process is being managed by TrinityP3.

The review does not affect Audi’s media (held by MediaCom) or digital (held by Holler) accounts or any other agency relationships.

A small number of selected agencies, including the incumbent Rapp, have been invited to pitch.

The process has been underway for some weeks, and no further agencies are being considered.

A decision is expected in September, and an announcement will be made in due course.

Audi is owned by Volkswagen Group. Volkswagen's creative business is globally aligned with DDB Group, Rapp's parent network.

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