Optus media pitch down to two

By By David Blight | 16 September 2011
Optus "Qantas Frequent Flyer" campaign by M&C Saatchi.

EXCLUSIVE: The battle for the Optus media business is down to two agencies, with incumbent MPG and Starcom battling it out over the lucrative $73 million account.

PHD and MEC are no longer in the running. The agencies were informed of the decision yesterday.

The news follows AdNews’ revelation yesterday that Whybin TBWA and BWM have dropped out of the Optus creative pitch, which is also underway. AdNews understands that incumbent M&C Saatchi and Y&R are the two companies fighting for the creative account.

MPG originally won the Optus account in 2003. 

Optus spent $72.5 million on main media advertising in the 12 months to November 2010, according to AdEx figures from Nielsen, up from $56.9 million in the prior period.

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