Mobile Lions: Durex and McDonald's only ones to make the cut

By AdNews | 17 June 2013

Australia has managed just two shortlisted entries in the Mobile Lions with McDonald's and Durex potential winners.

Augmented Mobile Experience
'Track My Maccas', McDonald's Australia, DDB Sydney

Networked Mobile Technology
Durex Experiment Fundawear, Reckitt Benckiser, Havas Worldwide

Last year, Australia walked away empty handed at the inaugural Mobile awards ceremony after only two entries were shortlisted.

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