M&C Saatchi wins NRMA from Whybin\TBWA

By AdNews | 16 April 2014
NRMA Car Creation

M&C Saatchi has won the biggest insurance creative account in the market, reclaiming its former client NRMA Insurance.

The agency, which held the account seven years ago, will also handle creative work for SGIC and SGIO.

The account had been held by Whybin\TBWA since 2010, when it was valued at $30 million. No figure has been attributed to the account this time.

The agency, which put out work including 'Car Creation' and 'Crashed Car Showroom', won a number of awards for its NRMA work, including silver and bronze Lions at Cannes and the Grand Effie.

Whybin\TBWA exited the pitch for the NRMA account in April.

Anthony Justice, head of marketing for NRMA Insurance, SGIC and SGIO said: “We selected M&C Saatchi on the strength of their strategic thinking and creative ideas regarding our direct insurance brands".

“The team at M&C Saatchi illustrated they have the capability to partner with us in developing and implementing a highly creative approach that strengthens the core positioning of our brands."

The win for M&C Saatchi follows significant recent hires at the agency, including chief strategy officer Justin Graham from Droga5 and group innovation director Ben Cooper from The Monkeys.

M&C Saatchi CEO James Leggett said: “This is a significant win for the agency. As well as being one of the largest accounts in the Australian market, NRMA Insurance, SGIC and SGIO are all iconic brands. We can’t wait to get started."

The appointment is effective immediately.

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