Whybin TBWA wins $30m NRMA account

By David Blight | 9 August 2010
SYDNEY: NRMA Insurance has handed its $30 million creative contract to Whybin/TBWA, following a drawn-out tussle with M&C Saatchi.
Whybin TBWA will now handle creative duties for NRMA in NSW, QLD and the ACT, as well as associated insurance brands SGIC in South Australia, and SGIO in Western Australia.
NRMA Insurance senior manager of advertising and promotion John Lewis said: "We're excited to appoint Whybin as our new creative agency partner following a rigorous review process."
NRMA Insurance initially approached four agencies, including incumbent Human, and BWM.
The insurer recently awarded its media contract to MediaCom, following a competitive pitch. 

SYDNEY: Whybin TBWA has won NRMA Insurance's $30 million advertising account, following a two-way shoot out with M&C Saatchi.

Whybin TBWA will handle creative duties for NRMA in NSW, QLD and the ACT, as well as associated insurance brands SGIC in South Australia, and SGIO in Western Australia.

NRMA Insurance senior manager of advertising and promotion, John Lewis, said: "We're excited to appoint Whybin as our new creative agency partner following a rigorous review process."

NRMA Insurance initially approached four agencies, including incumbent Human, and BWM. The insurer recently awarded its media contract to MediaCom, following a competitive pitch. 

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