SYDNEY: Whybin TBWA has won NRMA Insurance's $30 million advertising account, following a two-way shoot out with M&C Saatchi.
Whybin TBWA will handle creative duties for NRMA in NSW, QLD and the ACT, as well as associated insurance brands SGIC in South Australia, and SGIO in Western Australia.
NRMA Insurance senior manager of advertising and promotion, John Lewis, said: "We're excited to appoint Whybin as our new creative agency partner following a rigorous review process."
NRMA Insurance initially approached four agencies, including incumbent Human, and BWM. The insurer recently awarded its media contract to MediaCom, following a competitive pitch.
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