Mark Coad returns to media as PHD chief

CHE chief executive Mark Coad is moving to PHD as national CEO, after Barry O'Brien stepped down as chief earlier in the year.

While O'Brien was chief executive of PHD, Coad's new role is newly created, as it entails a much larger remit.

As well as PHD's national operations in Melbourne and Sydney, Omnicom media agency Foundation will also fall under his reporting line.

PHD managing director Toby Hack and Foundation managing director Martin Patton will report to Coad.

In a move which signals aggressive growth plans for PHD's new southern office, he will be based in Melbourne.

Coad previously worked in media before his time with creative agency CHE. He was chief executive at OMD before he moved to the creative side.

Omnicom Media Group chief executive Leigh Terry said: “Mark Coad is without doubt one of the best media operators around, both locally as well as internationally. The growth ambitions for the PHD network, globally, regionally and locally are aggressive and Mark’s intricate knowledge of the Omnicom Group and the Melbourne media market – in combination with existing strong agency leadership to support him - make him the only candidate for this role.”

Coad is a highly respected figure in the Australian media industry, and is credited as being one of the driving forces behind the resurgence of OMD.

He will begin his new role in August.

After leaving PHD, Barry O'Brien moved to Network Ten as sales boss, replacing Mike Morrison.

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