Havas wins PayPal creative and media

By Brendan Coyne | 9 April 2014

PayPal has opted to take the full service route, appointing Havas for both creative and media duties in Australia, AdNews has learnt.

Havas had been working with PayPal in Australia on a project basis, but it has since been appointed as the lead agency on the local roster. It is thought previous lead agency, Publicis Mojo, wil remain on the roster. PHD had looked after media for the company.

According to Nielsen data, PayPal's main media spend, which does not include search, was $5 million for the 12 months to February 2014.

PayPal is a subsidiary of eBay, which is also in the process of appointing an agency. Gumtree is also part of the same stable, with DDB winning its creative account last month.

PayPal was unable to comment at time of publication.

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