Google has launched its long-awaited branded Pages on Google+ for businesses, political parties and not-for-profit organisations.
Pages will be open to all businesses and organisations from large international brands to small businesses and charities. The feature was originally set to be rolled-out in September but had been delayed due to high demand from brands to be involved in beta testing.
Pages already active include Burberry, X Games, The Muppets and Google Pages for Android and Chrome.
Brands will be able to post messages, create Circles, host Hangouts and integrate the +1 button across its ads, search results and websites. Public content on the page will be accessible to users regardless of whether they are a Google+ member.
Google is hosting a live Hangout with The Muppets at 11:30am (AEDT). Google+ has gathered over 40 million members so far.
Since the launch of Google+ earlier this year, the search giant has been challenging Facebook's dominance of social media. A series of features and updates on Google+ has led Facebook to introduce similar offerings.
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