Procter & Gamble has outed its shaving brand Gillette as the secretive 'The Kiss Debate' sponsor of Ten's The Bachelor.
'The Kiss Debate', which questioned whether women preferred to snog clean-shaven or stubbled men, was the sponsor of The Bachelor from its debut on 8 September. Ads devoid of branding drove viewers to a website which hosted a survey around the topic.
AdNews predicted the brand was Gillette based on a similar marketing stunt the company had undertaken in Canada.
Gillette has posted a three-minute film on its YouTube channel called 'The Kiss Date Australia – A Social Experiment' late last night. The video has also made its way to Gillette Australia's Facebook page.
The video features a 'relationship expert' conducting vox pops with men and women about kissing as well as conducting a 'scientific' experiment which found volunteer women kissed clean shaven men twice as long as those with stubble.
'The Kiss Debate' and Gillette is expected to be integrated in tonight's episode of The Bachelor.
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