Gillette sharpens up razor push as Movember ends

By Rosie Baker | 2 December 2013
Mow that 'Mo.

After a month of moustaches springing up all over Australia – some more impressive than others – this weekend marked the end of Movember. That wasn't lost on shaving brands.

Gillette, which is a global brand partner of Movember, ran a pop-up ‘Mow the Mo’ Barber Shop in Bondi Junction, with Australian model Nikki Phillips offering kisses to boys waving goodbye to their 'mos.

The Proctor & Gamble-owned brand also ran a money off promotion in Woolworths stores shaving a few dollars off products in its ProGlide range.

That tied in with Gillette's sponsorship of Ten's The Bachelor. Lo and behold, in the final episode 'The Bach' shaved off his overt stubble to reveal a clean shaven face. Women prefer that, according to a survey from the brand.

The start of December might market the end of moustaches, but a lot of the Movember organisation's fundraising efforts roll over into December as it looks to encourage participants to gather donations.

Movember held a number of its own gala events around Australia to thank the Mo Bros and Mo Sisters for taking part. The organisation gives out awards for some of the best efforts.

It is also plotting a big content push on radio to get its Movember ambassadors on air to thank people for taking part, encourage donations and communicate the latest stats.

Australian donations currently stand at $20.2 million but Australia is fourth in the leader board of donators behind The US, Canada and the UK, so dig deep.

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