The Dumb Ways to Die bandwagon rolls on with McCann's effort for Metro Trains a big hitter among the finalists in the ninth-annual radio Siren Awards. Work from DDB, Clemenger BBDO and M&C Saatchi also made the cut.
The Sirens, run by Commercial Radio Australia celebrate the best radio advertising in Australia across three segments: Singles, Campaigns and Craft.
McCann Melbourne's creative for Metro Trains is up for all three categories. Since launching late last year it has spurred numerous spin-offs and currently has over 44 million YouTube hits.
After a hatful of award wins, its most recent gong was the Val Morgan ACE of Excellence Award at this year's cinema advertising awards (ACES).
McCann's push for Victorian transit company VLine was also listed in
the Campaigns category. McCann Sydney was also listed for its single
'Respect' spot for retailer Velvet Jayne.
DDB's Melbourne arm was recognised in the Singles and Campaign category for its work for child safety restraint company Britax Safe n Sound. Its 'Hertz Holiday' campaign is also listed in the latter category. DDB Sydney is listed twice in the Singles category for its 'Amazing' and 'Lucky Day' McDonald's ads.
Clemenger BBDO Sydney is in the running in the Campaign category for clients Hungry Jack's and Pfizer. Clems Melbourne was also named for its VB 'Hard Earned Thirst' push.
M&C Saatchi Melbourne cleaned up with four listings for its Tennis Australia campaign, with two in Craft and two in Singles.
The Monkeys Sydney, winners of this year's AdNews Agency of the Year Awards, is listed three times for its work for Parmalat-owned flavoured Milk, Oak. The push is up for the Singles and Campaign categories.
Meanwhile, Adelaide-based agency KPW! is listed twice in Singles for its South Australian Tourism Commission (SATC) push. Perth-based Marketforce also picked up a listing for its campaign for the City of Perth.
Other agencies in with a shout are Us Sydney, Whybin TBWA Melbourne, Leo Burnett Melbourne, Naked Communications Melbourne, Publicis Mojo Sydney and SapientNitro Sydney.
An overall winner will be announced at a breakfast in Sydney next month. They will receive the Gold Siren statue and a trip to the Cannes Radio Lions, held in June, along with two tickets to the festival. The client will also win a ticket to the broader Cannes festival.
The awards will also name a winner in each of the three categories, which will win a Silver Siren statue. There is also a client-voted award - $5000 cash prize - awarded to the writers of the best ad.
The winners are chosen by a panel of industry heavyweights including known as the Siren Creative Council. Last year's overall winner was The Monkeys Sydney for its Ikea ad 'Holidays'.
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