DDB Sydney has picked up the advertising account of BWS, the Woolworths-owned bottle shop.
Woolworths announced a review of the account, long held by GHO, in June.
Andrew Hicks, general manager of marketing for Woolworths Liquor Group said that DDB had demonstrated "strong strategic thinking and an ability to distil that thinking into a big creative idea". He thanked GHO for its service.
DDB Australia MD, Andrew Little said the company was "delighted".
"Work starts Monday," he said. "Everyone is very excited about the prospects for this great brand."
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at email@example.com
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org