Coca-Cola has begun rolling out personalised Coke bottles as part of a larger campaign that will launch in a matter of weeks.
A spokesperson fron Coca-Cola Asia Pacific told AdNews the campaign will launch soon, but they could not comment further until then. Coke bottles, labelled with “share a Coke with [name]”, are currently available for sale.
Coca-Cola has already started rolling out the campaign in stores and if you're a Nick, Emily, Josh or a Mel, to name a few, you could be drinking out of your own bottle.
Earlier this year at Cannes, Coke flagged a blueprint for how it would work in the complex media, marketing, technology and consumer environment, saying Coke would produce “liquid ideas so contagious they will help Coke own a disproportionate share of popular culture".
Have something to say? Send us your comments using the form below or contact the writer at erinsmith@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.