Coke stays bottled on personal labels

By By Erin Smith | 27 September 2011

Coca-Cola has begun rolling out personalised Coke bottles as part of a larger campaign that will launch in a matter of weeks.

A spokesperson fron Coca-Cola Asia Pacific told AdNews the campaign will launch soon, but they could not comment further until then. Coke bottles, labelled with “share a Coke with [name]”, are currently available for sale.

Coca-Cola has already started rolling out the campaign in stores and if you're a Nick, Emily, Josh or a Mel, to name a few, you could be drinking out of your own bottle.

Earlier this year at Cannes, Coke flagged a blueprint for how it would work in the complex media, marketing, technology and consumer environment, saying Coke would produce “liquid ideas so contagious they will help Coke own a disproportionate share of popular culture".

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