BMF snatches Droga's Cam Blackley as ECD

By AdNews | 7 January 2014

BMF has nabbed Droga5's Cam Blackley as executive creative director to replace outgoing team Laura Sampedro and Carlos Alija.

Blackley has been with Droga5 for more than eight years, including three in New York. During his time with Droga, he's worked on clients including Kraft, Carlton and United Brewers, Cadbury, Virgin Australia and ING Direct. Blackley has also done stints at Publicis London and AMV BBDO.

Blackley's departure from Droga5 is the second high-profile exit recently with chief strategy officer Justin Graham decamping to M&C Saatchi at the end of last year.

“Cam has produced great work in Australia, London and New York,” BMF creative founder Warren Brown said. “His ideas are fresh and quirky and have broad appeal, which is exactly the sort of work we're known for doing at BMF. Cam's leadership skills and understanding of Aussie culture will be a great addition to the BMF team.”

In addition to Brown and Blackley, BMF's senior creative team also includes Sydney creative director Justin Reubens and Melbourne creative director Carlos Furnari.

Blackley said: “I'm really looking forward to getting stuck in with Dom and Warren as partners in crime. There's a great energy about BMF right now that's very attractive to be a part of, especially with the addition of Carlos in Melbourne to complement Rubes in Sydney.”

Blackley replaces husband-and-wife executive creative director team Sampedro and Alija who are returning to Europe this month. In their time, the duo has produced acclaimed work for Aldi and Meat & Livestock Australia.

Blackley added: “I wholeheartedly thank Dave, Nobby and Duncan for more than eight years of mateship and mentorship. But this opportunity was simply too good to pass up.”

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