Deepend adds to not-for-profit roster

By AdNews | 12 May 2014

Independent digitally-focused agency Deepend has won two new not-for-profit clients, Macular Disease Foundation Australia (MDFA) and Orygen Health Research Centre (OYHRC).

Deepend pitched against six other agencies to become The MDFA digital partner.

MDFA works primarily with those living with macular degeneration, Australia’s leading cause of blindness. Accordingly, the Deepend team will be placing accessibility at the core of all MDFA projects moving forward, including a large-scale website development.

Deepend is assisting Orygen Youth Health Research Centre in Melbourne to refresh their brand and develop a new digital platform.

The Deepend team will be working on new branding for OYHRC including the strategic architecture, brand voice and visual identity to secure a consistent, structured and sustainable vision for the organisation.

OYHRC’s Director of Strategy, Development and Policy, Kerryn Pennell said, “We are excited to be working with Deepend to strengthen our brand identity and communication platforms as we continue to grow our work in the areas of youth mental health.”

Deepend’s other not-for-profit clients include National Stroke Foundation and the Victorian Government.

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