Deepend boosts client roster with four wins

By By Wenlei Ma | 20 November 2012
Deepend has been appointed to develop a brand strategy for mustard brand Maille.

EXCLUSIVE: Deepend has picked up a raft of new business wins from clients including Fairfax, Maille and CSR Bradford, as the agency aims to further cement its new positioning.

The independent digital-focused agency has been appointment by Fairfax to create a website for the Premier's Reading Challenge. Deepend has previously worked with Fairfax on another project.

Deepend has also been enlisted by CSR Bradford, a division of CSR Limited, to its digital business following a pitch. The agency will work on consumer brand strategy, design and technical production to create a consumer-facing online presence for CSR Bradford's energy product, marketed as CSR Energy Solution.

Additionally, Deepend has been appointed by McPherson's Consumer Products to handle a social awareness campaign for its Eylure brand. McPherson's Consumer Products sales and marketing staffer Madeleine Stallard said: “After a successful launch for Eylure on Facebook, we realised we needed a solid ongoing social strategy to reinforce our position as 'lash' specialists. We're delighted to be partnering with Deepend on this and are looking forward to utilising their experience in building and engaging brand communities to grow awareness of Eylure in Australia.”

Deepend has also been tasked with developing brand strategy for Unilever France mustard brand Maille, distributed by Menora Foods in Australia. Menora Foods national account and brand development manager Mark Gluck said: “The way in which the brainstorming session was conducted was unique, open minded, encouraging and overall effective. I have discussed this process with a number of people here at Menora and shown them some of the photos which I still can't believe some of the answers and outcomes that eventuated – what a brilliant process.”

Recently, Deepend has sought to reposition its brand from that of a digital agency to digital and innovation consultancy and created several innovation-focused roles.

Deepend Sydney managing partner Chris Crammond said: “We're delighted to get such brilliant feedback on what we see is a key element of our broadened skill set as an agency. The new client wins are a testament to our belief in broadening the horizons of the agency. We are looking forward to creating some great work for our clients and cementing our position as a broader innovation consultancy.”

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