Nomad and Deepend take out top prize at AIMIA Awards

By By Wenlei Ma | 15 March 2013
Deepend and Nomad have won Best of the Best at the AIMIA Awards for the Wilderquest app.

Nomad and sister digital agency Deepend have cleaned up at the AIMIA Awards on Friday night, taking home six gongs including Best of the Best for their National Parks & Wildlife 'Wilderquest' work.

Deepend and Nomad won the Best Children's, Best Learning and Education, Best Application on a Tablet, Best Non-profit and Best Travel or Tourism categories in addition to the top prize for the National Parks & Wildlife app. Nomad, along with Moshcam and Chook, also picked up a Highly Commended in the Best Cultural or Lifestyle category for the Moshcam app.

Soap Creative, Mindshare and Ensemble won the Best Advertising or Marketing category for its Unilever 'Cornetto Enigma' work while Clemenger BBDO Sydney and Webling Interactive picked up the trophy in the Best Mobile Advertising or Marketing category for Hungry Jack's.

Visual Jazz Isobar won the Best Retail and Online Commerce category for its JB Hi-Fi Now platform while The White Agency, Commonwealth Bank and Vivant Digital won the Effective Award, Best Financial Service category and the Innovation Award for Commonwealth Bank's Kaching app.

SBS Online won the Best Use of Video and Best Cultural or Lifestyle categories for its The Block app.

Foxtel's London 2012 app picked up the gong in the Best Sport category while ABC's iView iPhone app won the Best Application on a Mobile category. Best Integration with an Offline Campaign was won by Ogilvy Melbourne, Herald Sun, Bank of Melbourne and MediaCom for Bank of Melbourne 'The Local Project'. Whybin TBWA DAN took out the Best Use of Social Media category for Red Bull 'Beat Suite'.

Jennifer Wilson was presented with the Outstanding Contribution honours.

Other winners included Fluency,, ABC TV, Guerilla Digital, Eatlove, Outware Mobile, Heritage Victoria and the Department of Planning and Community Development Victoria.

AIMIA chief executive John Butterworth said: “Year after year we see more and more award entries reflecting the digital work being done in an ever-widening range of industries. Tonight is no exception. We've received an array of entries covering everything from medical technology, shopping centres to national parks as well as clothing manufacturers, car makers, wineries, mental health services, retailers and many more. All vying for an AIMIA Award.”

AIMIA president Tim O'Neill emphasised the spirit of collaboration in his speech. He said: “Collaborate is a word we all use loosely and none of the award winners would be here without some kind of collaboration, whether it be publishers collaborating with advertisers or media buyers, agencies collaborating with their clients. In this new world of collaboration, we should move away from words such as vendor, supplier or even partner and quite simply think of ourselves as one team working together towards a common goal.”

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