AdNews wraps up the biggest pitch news and wins from the last fortnight.
EssenceMediacom Sydney wins $150M Uber APAC pitch
EssenceMediacom has been re-appointed Uber's media account locally following a review that began in June, AdNews can reveal.
The APAC region will be hubbed out of the agency's Sydney office and includes both the rideshare and delivery service UberEats, worth a total of $150M in media billings, AdNews understands.
However, the majority of Uber's global media business will be serviced by Omnicom Media Group.
The world’s biggest advertising account is up for pitch
The Amazon media account, said to be the world’s biggest, is up for pitch.
The giant online retailer in 2022 spent $US20.6 billion in advertising and other promotional costs, up from $16.9 billion the year before, according to financial statements lodged by Amazon.
Allianz media buyer account out to pitch
Insurance giant Allianz, part of the worldwide Allianz Group, has put its media agency account out to pitch, according to industry insiders.
Sources say Wavemaker, Carat, Hearts and Science, are in the final round.
Publicis Groupe's Spark Foundry is the incumbent in Australia.
Crown Resorts media account up for pitch
Crown Resorts Group media account up for pitch, AdNews revealed.
A number of agencies have been invited to pitch including Initiative, which unveiled a new brand platform for the Group last month, AdNews understands.
And the incumbent dentsu media agency Carat - which holds a long relationship with the casino giant, most recently working out of Perth - will not be repitching for the account, a dentsu spokesperson confirmed.
The Works appointed to Dreamworld
The Works, Part of Capgemini, has entered a partnership with Gold Coast theme park Dreamworld, to help shape its creative direction for the brand and its’ marketing strategies.
Damian Pincus, founder and creative partner at The Works, said Dreamworld has a unique offering in the market place.
"[But] has lost its rightful place as Australia’s number one park and we plan to help them get back there."
Car manufacturer Chery has appointed whiteGREY as digital agency of record effective immediately following a competitive pitch process.
whiteGREY’s remit includes the digital transformation and performance media business across Chery’s brand portfolio, including website strategy & development, UX, CRM, digital content creation and lead generation.
Sparro wins Andie, Archie Rose and Made by Fressko
Independent digital marketing agency Sparro has added Andie, Archie Rose and Made by Fressko to its client list.
After a series of highly competitive pitches across paid media, data services and SEO, each brand is looking for a big summer of retail.
It’s Friday wins Sydney Water pitch
Independent It’s Friday has won the Sydney Water account in a competitive pitch.
Megan Miller, Sydney Water – head of brand, media, and marketing, said the service is delighted to be partnering with It’s Friday to create a cut-through, clever advertising campaign.
Reconnected appointed as Playgro's global marketing agency
Australian toy manufacturer Playgro has appointed Reconnected as its global full-service marketing agency of record.
The appointment will see Reconnected develop a comprehensive marketing strategy, brand evolution, sales strategy and TTL marketing programs for Playgro.
Pivotus appointed Metricon's media buyer for Queensland
Home builder Metricon has appointed independent agency Pivotus as its digital media strategist and buyer for Queensland operations.
This collaboration follows two years of Pivotus spearheading campaigns for one of Metricon QLD group’s subsidiary brands, the Australian Building Company (ABC).
Hearts & Science appointed to Cleaver’s Organic
Hearts & Science has been appointed media agency for Cleaver’s Organic, part of organic meat businesses Hewitt Foods.
Hearts will further launch the Cleaver’s Organic brand into the Australian market with its new positioning, ‘Meat you’ll feel good about’. The agency will undertake all media strategy, planning and buying across ATL and digital channels.
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