The Works, Part of Capgemini, has entered a partnership with Gold Coast theme park Dreamworld, to help shape its creative direction for the brand and its’ marketing strategies.
Damian Pincus, founder and creative partner at The Works, said Dreamworld has a unique offering in the market place.
"[But] has lost it’s rightful place as Australia’s number one park and we plan to help them get back there.
“Dreamworld continues to invest in their offering and are constantly focused on bringing new rides and experiences to the market."
Karla Judge, sales, marketing and digital director at Dreamworld, said the theme park is excited about the future.
"Having celebrated over 40 years of making memories for our guests and with so much fantastic investment coming to Dreamworld by the end of 2024, we’re excited to see what The Works will create for our brand as we launch it into the next 40 years and beyond," Judge said.
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