Independent digital marketing agency Sparro has added Andie, Archie Rose and Made by Fressko to its client list.
After a series of highly competitive pitches across paid media, data services and SEO, each brand is looking for a big summer of retail.
Pooja Parikh, VP of planning and operations at Andie, said Sparro is helping the US-based brand grow in the Australian market.
“Andie is incredibly excited to be partnering with Sparro as we look to strengthen our understanding around how to best reach our customers," Parikh said.
"We’re motivated and encouraged by the expertise they bring to the table in the digital media landscape.”
Sparro new clients.
Morris Bryant, co-founder at Sparro, said the current competitive market is tough for both clients and agencies.
"We're starting to see more agency shake-ups as brands react to economic conditions and — until the economy settles — we expect it to continue," Bryant said.
“We're lucky enough to have mostly been on the positive side of change and have won a number of the type of brands we love working with: challengers and scalers.
“We’re really grateful for the hard work of our team, who are all digging in and delivering incredible work for our clients when it matters most. And in new business pitches, the capabilities and people we have are paying off with an 80% pitch win rate."
“We’re expecting a lot from Peak Retail this year. Retailers are hoping to make up to 30% of their H2 revenue this Black Friday/Cyber Monday — and after a tough year, many are going to have to.
“We're working with our clients to make sure they're ready to meet demand and remain memorable in their creative, media mix and audience targeting.
"Every brand is fighting hard for share of wallet, so it’s going to take something unique to capture attention and turn ‘shoppers’ into customers."
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