News Bulletin: Foxtel's Game of Thrones Snap lens; SCA gives Rusciano national 7pm slot

16 July 2017
Chris Kohler

News Corp business journo exits for editor role at rival Domain

Property powerhouse Domain has appointed its first national business editor as it continues to bolster its content offering. Swiped straight from rival News Corp's The Australian newspaper, business journalist Chris Kohler joins a newly created role within the editorial team. The real estate firm says the announcement marks Domain’s expansion into business journalism, “reflecting the company’s commitment to using quality content to help Australians make sense of property markets”. Kohler’s role will cover the national banking sector, financial markets, consumer affairs, personal finance, all via a property viewpoint. He will specifically focus on tapping into Domain's social media channels via long-form stories and video. Domain says it has grown audiences to more than 5.2 million across print and digital mediums.

See: Domain's major content marketing push

SCA's new move with breakfast Rusciano & Breen

Southern Cross Austereo (SCA) is backing its Sydney 2dayFM show, The Em Rusciano Radio Show with Harley Breen, by making its 7-8pm radio show a national program. The duo famously took over the Sydney breakfast spot in January this year after Rove & Sam failed to scoop the ratings SCA wanted. In last week's radio ratings survey the hosts climbed from a 3.1% share in Sydney breakfast to a 3.3% share.The show still has some way to go to beat predecessors Rove and Sam, who at the same time last year in survey four of 2016, earned a 3.9% share in breakfast. As of today, not only will the pair host Sydney breakfast, but in addition, will host the evening show nationally. The weeknight timeslot across the Hit Network features "an hour of the best from the morning’s program". Rusciano revealed the move on her Instagram page, adding “Oh we're still on Sydney breakfast you guys”. Industry sources tell AdNews that the move to national show for the 7pm show 'could' be paving the way for a smoother change to breakfast.

 

 

Foxtel launches GoT Snapchat lens

The wait is no more, Game of Thrones season seven has arrived and Foxtel is reminding you with an all singing all dancing (think falling snowflakes and the show theme tune) Snapchat lens. Game of Thrones airs in the US Sunday night, with Foxtel premiering it in Australia at 11am Monday morning. Foxtel accepts that the days of 12-month only Foxtel to watch Game of Thrones are perhaps long gone, with the company’s upgraded streaming service, Foxtel Now, offering a cheap alternative. It's current $15 'pop pack' gives you access to GoT with no lock-in contract. In June Foxtel overhauled its corporate identity and revamped its SVOD platform, Foxtel Now, to take on Netflix and Stan for individual consumers on a budget. Foxtel has exclusive rights to Game Of Thrones for the duration of the season. It will then appear on iTunes.

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