Dentsu Aegis has announced the acquisition of digital agency Soap Creative.
The acquisition will see the agency work within the network's other digital agency Isobar. The agency will now be named “Soap – Linked by Isobar”.
Soap Creative founders Ashley Ringrose and Bradley Eldridge will remain with the business and will report to Konrad Spilva, Isobar managing director, Australia and New Zealand, as well as working with the other agency brands within Dentsu Aegis Network locally.
This announcement comes as Dentsu Aegis recently acquired a majority share in creative agency BWM.
Luke Littlefield, CEO of Dentsu Aegis Network Australia and New Zealand, said: “We’re delighted to welcome the Soap team to our group. The acquisition supports our strategic development, adding scale and size to our digital capabilities and allowing us to further diversify our offering in the digital creative space for our clients.”
“Culturally, Soap is a great fit for us. I look forward to bringing new thinking and expertise to our network and providing Soap and its clients with access to our global resources, skills and knowledge.”
Konrad Spilva, managing director of Isobar in Australia and New Zealand, said: “There are fantastic synergies between the work that Soap does and the capabilities that we have within Isobar. I’ve great respect and admiration for the Soap team and look forward to working closely with them moving forward.”
In February 2012 Dentsu Aegis merged its local digital creative agency Visual Jazz, with Isobar, to create Visual Jazz Isobar, but later dropped the Visual Jazz aspect of its name in October 2013 as part of a regional rebrand across 22 offices.
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