AdNews April Edition: Diversity, education, print's evolution

By AdNews | 9 April 2018
AdNews April 2018

The latest AdNews magazine is out and is packed full of industry goodness.

Our 'Investigation' looks at education and asks, is university education still relevant to the industry? Drawing on exclusive research and insights from educators and industry, AdNews takes a look at the relevance of university education and how well it is equipping students for media, marketing and advertising careers.

Our latest 'Profile' is Blue 449 CEO John Preston, who almost turned to lobster farming before embarking on his accomplished career in media. Preston built one of Australia's leading independent media agencies before selling it to Publicis Media. The former marine biologist speaks to Arvind Hickman about the transition and how he’s got a lot more to tick off on his bucket list.

In 'Five Minutes With' Tourism Australia CMO Lisa Ronson tells us how the brand pulled off one of the biggest coups in Australian marketing for a long time, by winning the US Super Bowl.

'The Big Question' sees us ask, 'is the industry taking the need for greater diversity seriously? The diversity stakes across adland have sent ripples throughout the industry for some time. Whether it's about minority ethnic groups, LGBTQ people, religious bias, gender imbalance, or ageism, there's a huge sense that there’s more to be done. Nathan James, head of marketing at Campos Coffee; Tara Commerford, VP and MD Australia and New Zealand at GoDaddy; Kim Lion, head of talent at IPG Mediabrands Australia, and Duncan Parfitt MD at media agency Blue 449, all weigh in.

In 'Agenda', we look at how magazine brands are evolving and despite former saturation, are now providing solace to readers that want to slow down and break the cycle.

Agenda:

'The Sports Fixture' hits off Gemba Group’s new platform, Turnstile, which could revolutionise sports sponsorship valuations, Formula 1 says.

'Meet the Team' stars the The Works and its new owner RXP as they figure out how to work together to deliver better outcomes for their clients and their people. It is rolling out ‘Happier Humans’ as an internal guiding principle.

'The Archive' jumps back in time with historic print editions and in Reality Check, GoDaddy’s second Australian marketing campaign stars Home and Away actor Ray Meagher, but does it hit the mark?

Forget big brash balls on billboards and radio hosts swinging from chin-up bars in their undies, the new Bonds ad oozes the perfect amount of crazy, sexy, cool –'The Work' explores.

'Creative Choice' looks at the best ad of 2017. Meat and Livestock Australia (MLA) and The Monkeys faced fierce competition in this year's fight for the Ad of the Year title. More than 20 agencies entered their work into the category, with the judges picking their top four as finalists. The MLA work may have taken the gong this year in the eyes of the judges, but how did creatives from Colenso, Lavender CX and Cummins&Partners rate the work?

AdNews is proud to deliver strong, independent and credible news 24-hours a day, almost 365 days a year. And we know our free, online news helps power your career and knowledge. But, can we ask a small favour? To fund our ongoing commitment to delivering the best industry news, that you show your willingness to support us by taking a digital subscription to AdNews magazine? The cost is less than $50 for the entire year, and $4.94 per issue. Support AdNews. Support journalism.

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