AdNews June Edition: Consultancies are coming, Revolver, 72&Sunny

Pippa Chambers
By Pippa Chambers | 4 June 2018
AdNews June 2018

The June issue has landed and features all the latest industry goings on, big features, people profiles, social updates and more.

AdNews is also pleased to report a rise in our magazine subscriptions, following May's 'Make your own Truth' edition, so if you haven't got your subscription please support AdNews here.

This month's edition is the second to feature a cover created by one of Australia’s leading creative agencies, and yet again, team AdNews is bowled over by the effort and end result.

As with May's investigation on social media metrics, mirrored by CHE Proximity's man on the moon conspiracy theory, this time it's The Monkeys that has gone with a tongue–in–cheek angle.

Given our June feature is looking at how consultancies are shaping adland, there seemed no better fit than an agency that just over a year ago was acquired by a consultancy itself. Following Accenture's acquisition of The Monkeys, the first concern many in the market had was whether the agency's culture and spirit could survive the transition to be part of a management consultancy.

See editor's letter on current edition here

Known for its independent spirit, vibrant culture and diversified approach to advertising and branding, The Monkeys seem far from looking, sounding, or acting like consultants. The front cover pokes fun at this, using a corporate, serious and straight–laced look that shows the team also doesn't mind having a bit of a laugh at their own expense.

This month's front investigation features commentary from the likes of Omnicom CEO Peter Horgan, Clemenger CEO Nick Garrett, PwC's Russel Howcroft, Deloitte Digital and more.

As for what else is in the mag here's a sneak peek:

Behind the Cover: What exact monkey business went into creating our June front cover? 

Spotted: AdNews’ monthly spread on social events 

Spotlight: We shine a light on some more unique adland companies. Here we get the lowdown on Revolver/Will O’Rourke 

Adland Secrets: Confessions of a former tech giant ad exec 

The Profile: Media agency pioneer Virginia Hyland shares all

The Work: Behind Carsales and CHE Proximity’s ad that was so intricate, it broke Facebook’s API

Campaign Review: The automotive ad race: who’s changing directions and who’s staying in their lane?

Meet the Team: We go 72and Sunny-side up with the Sydney team

Agenda: Ad tech is alive and kicking and is bringing the fight

Have a comment on the new look AdNews? Email here.

Did you miss last month's (below)? AdNews May Edition: Demystifying social media, Glue Society, Digital OOH

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