303 MullenLowe has appointed senior CX practitioner Becky Bishop as director customer experience to expand its growing CX offering at the agency.
The agency already manages CX for clients including Audi CX.
Bishop has twenty years of global experience in customer strategy, CX and CRM having worked in London, Edinburgh and Sydney with brands such as MasterCard, Qantas, BarclayCard and Unicef.
303 MullenLowe Sydney managing director Joanna Gray says Bishop is a "brilliant planning all-rounder" who brings a "holistic" view of the customer to the agency.
“Being an agency that works with clients to ensure brand promise is matched by brand experience we need a collective of smart strategic thinkers who can holistically appraise the complete customer journey," Gray says.
"Afterall we believe a brand is only as strong as its weakest link. So we seek to deliver our clients an unfair share of attention by making every touch point count. Becky is an important part of that strategic hub.”
Bishop joins from CHE Proximity where she headed up the experience planning offering across Sydney and Melbourne offices, on clients including Telstra, NRMA and ING.
Before this, she was executive planning director at MercerBell, having relocated to Sydney from London in 2011.
“I’m excited to join a team of clever and lovely people at 303," Bishop says.
"They have great clients and it’s a time of big change and opportunity in the agency offering - they already have a strong CX capability and I’m here to extend this to more clients.”
The agency also recently appointed Scott Huebscher as executive creative director in the Sydney office. Huebscher joined from Marcel where he led the global Tiger Beer account.
In addition to CX, 303 MullenLowe has also continued to expand its media capabilities with its agency Mediahub this year hiring Michael Corry as its new head of digital strategy. Australian MD Andrew Livingston told AdNews earlier this year the media agency was ready to take on "the behemoths" of the local market.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org