303 MullenLowe has appointed Michael Corry as its new head of digital strategy, adding to the agency group's growing media division.
Corry, who joins MullenLowe from Carat Perth, will be based out of the agency's WA office but will work nationally within the group.
With over fourteen years experience in media and digital agencies including Carat and OMD, Corry has also had stints on client side, working with iiNet as a digital specialist.
303 MullenLowe Australia CEO Nick Cleaver welcomed Corry to the agency, adding that his "depth of digital strategic smarts" will help growth the agency's digital, data and online media capabilities.
“He has a rare talent that encompasses the broader digital ecosystem and therefore helps bring together a range of different disciplines," Cleaver says.
"He will work across our Mediahub offering headed by Andrew Livingston nationally and Rene Migliore in Perth as well as with Charles Rallings our Head of CX.”
Corry says that while the importance of technology and digital can't be underestimated in the increasingly fragmented media landscape, only the best "balance and collaboration" between media and creative will deliver "incremental business outcomes" for clients.
"There are few opportunities in the country to work with an exciting new media offer as well as being able to access data, analytics, CX, social and creative capabilities all housed in one operating unit," Corry says.
Last week, Livingstone spoke with AdNews on the growth of MullenLowe's media division, stating that the agency was ready to take on "the behemoths" of the local market.
He said the business had been growing steadily over the past 18 months and was now ready to take advantage of its growing market awareness.
Following Corry's departure, Carat's Perth office appointed Dick Laurie to the role of strategy director. Laurie has worked in media and marketing for more than 30 years, with clients like Unilever, P&G, Adidas, Mars, Hilton and Hotels.com.
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