International Women's Day 2♀17

9 March 2017

Happy International Women's Day 2017!

A lot has happened for women in the past year, the worldwide Women's March saw millions take to the streets and global conversations surrounding equality seem to be continually ramping up. So, in celebration the mothers, grandmothers, sisters, girlfriends and ladies of the world, these are some of the best female brand campaign's for #IWD. 

Poignant Droga5 ad targets female education

A new ad from Droga5 New York is shining a light on the 130 million girls who are not receiving an education globally. #GirlsCount is by Bono's One Organisation and was directed and animated by Lucinda Schreiber, from Australian production house Photoplay Films. It features a slew of celebrities including Tom Brady, Giselle Bundchen, Chelsea Handler,...

McCann NYC creates a fearless girl

McCann New York has placed a piece of branded art in Lower Manhattan for its client State Street Global Advisors (SSGA), an investment company, to coincide with International Women's Day. The stunt is meant to symbolise the power of women in leadership, as part of SSGA's larger campaign which draws attention to the findings that companies with women in top...

United Colours of Benetton celebrates by halves

Fashion label United Colours of Benetton has released a campaign in celebration of Internartional Women's Day 2017. 'United by Half', from Creativeland Asia, originally debuted only in India but due to an overwhelming response, the campaign has now been released globally. United Colours of Benetton worldwide communications director Gianluca Pastore was not...

UN Women Australia and BMF celebrate their predecessors

UN Women Australia has launched a powerful campaign to celebrate International Women's Day 2017 which champions our mothers, grandmothers and all the women of our shared history. The two-minute ad, developed with BMF, 'Empower a Women, Empower a Nation', has been released to coincide with the day. It aims to raise awareness and funds to support UN Women's...

NikeWomen empowers Russian girls

NikeWomen is continuing to ask charged, rhetorical questions to audiences in its latest spot for Russia. Following on from the NikeWomen Arab ad, which garnered over one million views in just a few days, 'What are girls made of' sees a young female choir singer become empowered by the presence of female athletes. The video was timed to coincide with the...

Nike Women spot celebrating Arab athletes goes viral

Nike Women's latest YouTube online content push that celebrates Arab athletes has already racked up more than 2.5 million views since its release yesterday. The minute long spot, which asks the rhetorical question, “What will they say about you?” has made international headlines and received global social media...
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