NikeWomen empowers Russian girls

7 March 2017

Advertiser: Nike

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Nike continues subverting sexism in sport, bringing in famous female Russian athletes in its latest spot.

NikeWomen is continuing to ask charged, rhetorical questions to audiences in its latest spot for Russia.

Following on from the NikeWomen Arab ad, which garnered over one million views in just a few days, 'What are girls made of' sees a young female choir singer become empowered by the presence of female athletes.

The video was timed to coincide with the launch of the new Nike sales campaign "Made of...” and comes off the back of Nike's increased focus on challenging gendered stereotypes in sport.

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