Poignant Droga5 ad targets female education

9 March 2017

Creative Agency: Droga5

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Bono's One Organisation recognises the millions of uneducated girls in an International Women's Day campaign.

A new ad from Droga5 New York is shining a light on the 130 million girls who are not receiving an education globally.

#GirlsCount is by Bono's One Organisation and was directed and animated by Lucinda Schreiber, from Australian production house Photoplay Films. It features a slew of celebrities including Tom Brady, Giselle Bundchen, Chelsea Handler, Charlize Theron and more.

The campaign has been launched alongside International Women's Day.

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