Don't Just Wear Nike, Own a Stake in Them.
Principals has delivered a new brand story, strategy and key messages as well as an updated brand identity.
The #PlayinPurple campaign is in its sixth year.
The campaign has been rolled out across TV, digital, outdoor and in store since May this year.
The Purple Hive Project is an AI enabled, solar-powered hive.
The brand's latest campaign promotes six limited edition collectable jars.
The campaign was created by The Shannon Company.
The campaign launched on July 20 across OOH and social media.
The campaign aired with a 30-second TVC shot by FINCH director Christopher Riggert.
The campaign rolled out across OLV, digital, social and press.