The partially pro-bono project saw Principals develop the brand name, narrative and visual identity to propel the organisation into the future.
The agency developed Sonder’s core message, ‘Trusted to care, ready to respond’.
The campaign rolls out across print, digital and TV.
The bar is part of its Now You Can campaign.
The experience started with a callout via Facebook to Australia’s biggest escape room enthusiasts.
The national campaign includes three 15-second TVCs.
Underbelly's Matt Nable stars in the launch film.
The agency was able to shoot the campaign in Sydney just before lockdown.