Featuring the country’s most infamous bird: the magpie.
Apple has released a new spot for its 'Relax, it’s iPhone' campaign, “Swoop”, created by TBWA\Media Arts Lab in Australia.
The campaign puts the iPhone 15 to the test featuring the country’s most infamous bird: the magpie.
“Swoop” showcases the durability of the device's Ceramic Shield through a uniquely Australian tale of an office worker attempting to escape an oncoming magpie.
The film will premiere during the semifinals of the Australian Open, one of the most high-profile sporting events of the year, and will be supported by social and digital.
Credits:
Agency: TBWA\Media Arts Lab Sydney
Production Company: Scoundrel
Director: Tom Noakes
Post Production: ALT.vfx
Post Production: ARC edit
Media agency: OMD
Music: Apashe & Flux Pavilion - Fracture (ft. Joey Valence & Brae)
