Nike Women spot celebrating Arab athletes goes viral

23 February 2017

Advertiser: Nike

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Filmed throughout Dubai, the clip has garnered international attention.

Nike Women's latest YouTube online content push that celebrates Arab athletes has already racked up more than 2.5 million views since its release yesterday.

The minute long spot, which asks the rhetorical question, “What will they say about you?” has made international headlines and received global social media praise.

The clip was filmed in and around Dubai and was narrated by Saudi actress Fatima Al Banawi. It features Zahra Lari, the first Emirati figure skater, as well as Jordanian boxer Arifa Bseiso, Tunisian fencer Ines Boubakri and Emirati singer Balqees Fathi.

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