Hi, can I please order one Cheez Burga?
To coincide with Australia Day, Maccas is celebrating Australia’s iconic colloquialism by changing the spelling of their menu items to match the country’s unique use of the English language.
Across the nation, posters pay tribute to the Aussie take on classic Macca’s menu items, inviting people to celebrate with a Bakeneg Mugmufn, Lar Tay or a Filadafsh.
The outdoor campaign, by DDB Sydney, features the classic Macca's colours of bright red and yellow.
Credits
DDB Sydney Chief Creative Officer – Ben Welsh
Executive Creative Director – Tara Ford
Head of Art – Noah Regan
Art Director/Copywriter – Noah Regan
Copywriter - Matt Chandler
Managing Director – Priya Patel Group
Business Director – Lisa Hauptmann
Senior Business Manager – Catherine Cumming
Senior Business Manager – Andrew Inman
Senior Print Producer: John Wood
Senior Finished Artist: Jose Rodrigues
McDonald’s Australia CMO – Jenni Dill
Director of Marketing - Jo Feeney
Group Brand Manager, Marketing - Amanda Nakad
Brand Manager, Marketing – Nichole Tsiros
Media: OMD
