Maccas gets beefed up

22 October 2014

Advertiser: McDonalds
Creative Agency: DDB Sydney
Media Agency: OMD Sydney

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McDonalds is getting its lunch menu all wrapped up, with the addition of 100% Aussie Beef wraps.

The fast food giant wants the makes Australian's excited about their lunch, and what better way to do it than having a giant lunch box open up in the middle of the city.

Inside that giant lunch box is its new wrap rang featuring the best beef Australia has to offer.

Does this ad hit the spot?

Credits:

McDonald’s Australia:

  • Mark Lollback – Chief Marketing Officer
  • Bronwyn Powell – Marketing Director
  • Alice Telford – National Marketing Manager
  • Anna Webster – Senior Brand Manager
  • Andrew Southey – Brand Manager

DDB Group

  • Toby Talbot – Chief Creative Officer, DDB Sydney
  • Cam Hoelter – Deputy Executive Creative Director, DDB Sydney
  • Steve Jackson – Creative Director, DDB Sydney
  • Ben Pearce – Senior Creative, DDB Sydney
  • Matt Chandler – Senior Creative, DDB Sydney
  • Ramon Rodriguez – Head of Design, DDB Sydney
  • Domenic Bartolo – Senior Craft Designer, DDB Sydney
  • Nicole Taylor – Managing Director, DDB Sydney
  • Lisa Hauptmann – Group Business Director, DDB Sydney
  • Kirstie McWhannell – Business Director, DDB Sydney
  • Brett Griffiths – Production Manager, DDB Sydney
  • Ben Greenslade – Senior Account Director – Experiential, Mango Sydney
  • Tina Alldis – Senior Account Director – PR, Mango Sydney
  • Emily Righton – Production Director, Mango Sydney
  • Laura Cario – Senior Account Manager, Mango Sydney
  • Brenden Johnson – Head of Onscreen Production, DDB Sydney
  • Harriet Burton Taylor – TV Producer, DDB Sydney

OMD:

  • Tobi Fukushima – Account Director
  • Gemma Lewis – Account Director
  • Tom Hutley – Social Director

Will O’Rourke:

  • Paul Bruty – Director, The Glue Society
  • Luke Crethar – Director and Editor, The Glue Society
  • Michael Ritchie – Executive Producer
  • Josh Mullens – Head of Projects
  • Alex Kember – Producer
  • Rob Marsh – DOP
  • Enzo Iacono – Production Designer

Partners:

  • Cutting Edge
  • Nylon Music
  • Carnival Food

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