SYDNEY: Aussie Home Loans has launched a major national advertising campaign in a bid to shake borrowers out of their inherent apathy toward their finances.
Aussie claims the campaign, themed "Stop Thinking, Start Acting", aims to encourage Australians to reconsider their financial situations.
The campaign, created by Saatchi & Saatchi, covers Aussie’s mortgage broking, the Aussie MasterCard, car loans and personal loans businesses, and will be rolled out on television, ambient, online and DM.
John Symond, executive chairman of Aussie, said the campaign launches in a climate of high interest rates.
“Our simple message to borrowers is to get off your backside and seek expert finance advice from an independent financial service group like Aussie,” Symond said.
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