SYDNEY: International premium beverage company Appletiser has appointed two agencies to launch the brand in Australia.
VCD has been appointed as the brand's primary agency with Spin Communications appointed to manage PR, sponsorship, sampling, consumer promotions and POS.
Commercial director - Appletiser Asia Pacific, Stephane Andre, said there is a unique opportunity in the Australian market for a premium, non-alcoholic beverage.
Appletiser is a sparkling apple juice which will be available at high-end venues targeting women aged between 25 to 35.
With the brand now available in 20 countries, Andre said it had proved itself in a number of markets worldwide.
"We see a unique niche for the brand in the Australian market, where few, if any premium, non-alcoholic beverages are available at high-end venues," he said.
"With Appletiser we have the opportunity to develop a brand that may be enjoyed in any situation and on any occasion."
The beverage will launch throughout Australia’s Eastern states from September this year.
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