SYDNEY: The 5th annual ASTRA Awards were announced in a gala event at Sydney’s Hordern Pavillion last night, with the Sci Fi Channel launch taking out the most outstanding consumer campaign for subscription sales.
FOX8, Nickelodeon and W dominated the evening, all winning four awards, as well as Nickelodeon winning the Hall of Fame: Channel of the Year award.
The Most Outstanding Drama Program category came to a tie, with W Channel’s Love My Way and TV1’s Stupid Stupid Man both taking out the title.
The marketing winners are as follows:
Most Outstanding Consumer Campaign for Subscription Sales
The Sci Fi Channel Launch - Sci Fi / Austar/ Foxtel
Most Outstanding Consumer Campaign for Subscriber Retention
Honeymoon Retention Campaign: Make the Most of Your Foxtel Digital - Foxtel
Most Outstanding Creative Marketing Campaign
Foxtel iQ "Freeze" Campaign - Foxtel
Most Outstanding use of Subscription Television Medium for a Consumer Advertising Campaign
Sony Dedicated Advertiser Location - Multi Channel Network / Starcom
Most Creative On-Air Program Promotion
Budgie Nation - MTV
Most Creative Off-Air Program Promotion
Rock Star: Supernova "It's Gonna Be Big" Campaign - FOX8
Most Outstanding Program Promotion Campaign
Entourage - Arena
Most Creative Use of Technology (for a consumer application)
High School Music Dance Off - Disney Channel
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