MELBOURNE: The Chiko chick is back on billboards and in-store posters in Melbourne, Sydney and Brisbane catching the eye of the target market Ñ blue collar males Ñ but also the ire of conservatives, outraged at the sight of a scantily dressed Chiko girl suggestively clutching a Chiko roll. Simplot Australia, which markets the product, appeased the complainants this week by replacing the raunchy billboard images, created by Batters & McKay Advertising, with a less revealing picture of the busty blonde after the company received 25 complaints. Chiko has used semi-clad women in its advertising since the mid-60s, and similar imagery in its iconic calendars and posters. Next month, Eye Media will launch a web site at chiko.com.au with screen savers, e-cards and a collection of Chiko photo spreads, some dating back to the early-60s. Simplot is aiming to generate free publicity in menÕs magazines such as FHM and Ralph as well as motorcycle magazines. Leithen Francis
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