SYDNEY: CNBC is launching an aggressive push into the Australian market by injecting two hours of local content into its programming each day from 2 October.
The local programming push is a part of a multimillion-dollar investment in the Asia Pacific region for the business and financial news channel, broadcast on Foxtel and Austar.
The locally produced programming will run alongside CNBC's current nine hours of live Asia-Pacific produced programming and live market news from Europe and the US.
The local programming includes two shows, Trading Matters, from Monday to Thursday at 5pm and Australia This Week, at Friday 5pm, both anchored by Oriel Morrison.
Matt Christie, regional director for Australia & NZ at CNBC, said the introduction of local programming was in response to research finding viewers wanted more local news.
“It’s about two hours a day of local content, and may increase over time - we will be following markets around the globe as they open and close,” Christie said.
Full Circle Media looks after the advertising for CNBC. Christie said the channel attracts advertisers who want access “hard to reach business decision-makers, who are time poor".
CNBC’s ongoing advertisers include E-Trade, Harvey Norman, and also Commonwealth Bank, which sponsors the channel’s Squawk Australia program, launched in March this year.
As for future advertising, Christie said the CNBC had a “good agenda” with the government, and would be targeting car manufacturers and airlines.
“Our advertising is mainly about Australian manufacturers targeting high network individuals.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.