SYDNEY: Fairfax Digital has taken a majority stake in a leading Australian news and weather website.
Fairfax Digital has taken a 75% stake in The Weather Company, publisher of Australia's most popular commercial weather site WeatherZone.com.au.
The Weather Company founder Mark Hardy holds the remaining share and will stay on as managing director.
“Fairfax Digital is all about breaking news, and providing current weather information is the ultimate in breaking news,” explained Fairfax Digital CEO Jack Matthews.
“This acquisition confirms our position as Australia’s most comprehensive news and weather information source."
The Weather Company provides weather content to organisations in the energy, insurance, telecommunications, retail, rural, agricultural and media sectors, with clients including Network Ten, ABC, Elders, ninemsn and AGL.
In addition to providing free content, WeatherZone.com.au provides detailed information to thousands of subscribers in the agriculture and marine professions.
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