AdNews Newsletter
The market is short and similar is expected in the June quarter.
Digital media down 31%, TV by 54.7%.
The advertising industry in Australia is being pulled in two directions.
Allan (Jo) Johnston also makes a cameo appearance in one of the new TV commercials.
Continuing weakness.
A “positive” start to 2023.
He is currently being treated for cancer.
Snap, MiQ, Amazon, WooliesX, Pedestrian, Google, dentsu, Val Morgan Digital, TikTok.
Driven by machine learning investments.
Average revenue per user was $2.58, down from $3.20.
Organic revenue fell 0.2% to $US2.18 billion.
A better than expected start to 2023.
A positive start to 2023.
Analysts say reasons for optimism are modest.
“To me advertising is the art of persuasion, so it’s primarily a psychological game."