Barbara McFadden

Latest News by Barbara McFadden

'Harder to bluff:' The privacy reform shake-out 4 months ago

'Harder to bluff:' The privacy reform shake-out

Industry commentators prepare for second tranche.

Reddit's advertising growth strategy in Australia 5 months ago

Reddit's advertising growth strategy in Australia

COO on the importance of "community and conversation".

ChatGPT advertising for the local market? 5 months ago

ChatGPT advertising for the local market?

Industry experts weigh in.

“The great clarification”: publishers trade reach for relevance 5 months ago

“The great clarification”: publishers trade reach for relevance

Overcoming the traffic plunge.

"Meta raises a valid point": Industry weighs in on social media ban 5 months ago

"Meta raises a valid point": Industry weighs in on social media ban

Agencies have questioned algorithm loopholes and age-verification strategies.

Navigating AI visibility in 2026 5 months ago

Navigating AI visibility in 2026

Reputation, data and agentic commerce.

Media planners go from builders to conductors as AI accelerates 5 months ago

Media planners go from builders to conductors as AI accelerates

AI in the planning room.

How to advertise to teens in the social media age ban 6 months ago

How to advertise to teens in the social media age ban

Diverting ad spend into less-regulated media.

This independent news website found a sweet spot to survive the social media apocalypse  7 months ago

This independent news website found a sweet spot to survive the social media apocalypse 

ArtsHub, the art and culture news website.

Streaming platform local content quotas to level the playing field 7 months ago

Streaming platform local content quotas to level the playing field

A fighting chance in the global market.

AI Mode has shaken but not spilled the advertising cocktail  7 months ago

AI Mode has shaken but not spilled the advertising cocktail 

Marketers experience positive results despite the decline of click-through rates.

Brands misled by summer marketing myths 8 months ago

Brands misled by summer marketing myths

"Marketers might be underestimating how important it is to be seen at that time."

Yahoo Newfronts: Automation and data partnerships saves time and gives advertisers more control 8 months ago

Yahoo Newfronts: Automation and data partnerships saves time and gives advertisers more control

"Give our advertisers and clients the choice and control to access campaigns and how they see fit rather...

Michael Stephenson’s entertainment vision for ARN 8 months ago

Michael Stephenson’s entertainment vision for ARN

From radio brand to entertainment company. 

Seven Upfront: Backing free tv and expanding BVOD 8 months ago

Seven Upfront: Backing free tv and expanding BVOD

Myth-breaking, 7GeoPlus and what advertisers really want.