Barbara McFadden

Latest News by Barbara McFadden

Why these agency heads left advertising behind 8 months ago

Why these agency heads left advertising behind

For entrepreneurship.

AI Mode's dark zero-click future and a revolution in online strategy 8 months ago

AI Mode's dark zero-click future and a revolution in online strategy

“It's going to hurt a lot of businesses, they just don’t know it yet.”

Junior roles at agencies evolve as AI moves in 8 months ago

Junior roles at agencies evolve as AI moves in

The human touch still needed.

A wave of senior agency executives finding it hard to get back in after redundancy 9 months ago

A wave of senior agency executives finding it hard to get back in after redundancy

inknowwho, Mercury Talent, Prime Mover, nosundayblues.

How to avoid the AI 'trap' in advertising 9 months ago

How to avoid the AI 'trap' in advertising

The head of international marketing at MFA EX.